international calling this app is now available in five languages ??English, Spanish, French, Italian and Portuguese. And, at the end of May, which is also in German, Russian and Japanese. This app allows shared access "heart" of the Collection to the public interested in the history of art, uninitiated, students and specialists. 400 works with images of high quality, true to the works exhibited in the gallery, and synthetic texts, rigorous and accessible, written by a team of experts coordinated by the Museum.
Posted in paper for the first time in 2008 the Prado guide has more than 240000 copies in distribution, in 8 languages. They will be available in app format.
The app lets make the leap to global distribution, available for all iPad users, particularly visitors to the principal nationalities of visitors to the Museum stations: Italy, USA and France, followed by Japan. During 2012, 7.6% of the visitors came from Italy, U.S. 6%, 4.55% in France and 3.76% in Japan.
Prado recorded more than 4.5 million hits on its website in 2012, a figure even higher than the record achieved visits own museum in 2012 with 3 million.
is interesting to assess the timing of this launch in the crisis environment has been a drop in visits to Madrid, the Prado broadcast power as universal exponent brand culture with Spain, and the potential of the Spanish language in the world (according to figures from the Instituto Cervantes, more than 495 million people speak Spanish and Spanish is the second language in the world by number of speakers and the second language of international communication.)
In April 2008, the Museum of the Prado's Guide in print, in the tradition of Anglo museums, which already has released more than 240000 copies. In April 2013, the Prado Museum is the first comprehensive guide that updates its support in this app.
official guide, and expand the collection and dissemination of knowledge, responds to the need to offer a proposal to all users, information and images of the collection with the endorsement of the Museum itself, as opposed to other versions that arise spontaneously in different formats without a guarantee of quality.
app format allows the user complete freedom in the design of your visit and retrieve the private enjoyment of each piece, plus a more flexible access to the contents presented with a classification by schools and chronologically within each them. The navigation is optimized to make it as simple and understandable as possible and highlights the visual content through the best quality images to date with the latest restorations of works, optimized for iPad and viewable for iPad with retina display.
The selection of the 400 major works include the permanent collection of the Prado heart. Presented chronologically in a classification by international school characteristics: School Spanish, Italian, Flemish, Dutch, French, German and British, to which are added two chapters that correspond to works on paper, sculpture and decorative arts. Selection emphatic reflecting differences between schools and artists represented in the Museum, where it plays a key pillar of Velazquez and Goya collections, El Greco, Titian, Bosch and Rubens.
addition, a selection of 50 masterpieces with oversized images to navigate in them, and an approach to the work superior even to that achieved even in the visit at the museum. And as an added value, the images of the rear of the brochures and leaflets, as the
Garden of Earthly Delights, The Adoration of the Magi or Bosch's Haywain, not visible in the exhibition halls, and recently formed part of the exhibition "The triptychs closed the Prado Museum. De grisaille color ".
Another added value is in the Museum's five themed tours offered: 50 masterpieces, Velazquez Venetian Painting, Princesses and Animal Prado. These proposals allow to place the works in the Museum, make a visit, enrich the knowledge of the collection with a themed tour, or discover a fun way to bring the museum to children through topics such as animals or princesses.
access to content can be performed by the index and the collections of artists. It has the ability to save and select the works or items that the reader seem most relevant to the section 'Favorites', and the sharing of content on social networks (Twitter and Facebook) through direct links from works sheets.
This app has received the Fernando Gutierrez design and is developed with Adobe DPS tool, used by major publications such as New Yorker, Wallpaper and Wired.
Havesked 22 Apr, 2013
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Source: http://tablet3gs.blogspot.com/2013/04/prados-guide-for-ipad-star-digital.html
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